So Fresh & So Clean

Keep your kicks in "box-fresh" condition with our premium sneaker care products.

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Premium Sneaker Laces with Metal Coated Tips to give your sneakers a unique flair.



Protect Your Kicks

FIREBEASTS x Holykrep - Ultra-Hydrophobic Spray: UK's leading Sneaker Protection Spray is here.

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Laces For Sneakerheads

Reflectives, flats laces, rope laces, gold tips & more...

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Stand out from the crowd & customise your fit with our limited-run accessories built for the sneaker-obsessed by enthusiasts.

From AJ1s & Yeezys to Asics and everything in between, we create products for those that want to stand-out, those that push boundaries and those who are "Sneaker-Obsessed". Join us for the journey and connect with us:

We ❤️ Sneakers

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All our items are 100% Authentic, in Stock and Available on a next Day Delivery. Orders received by 4pm will be dispatched the same day, so you don't have to wait too long.

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What you Sayin'?

Confirmed Purchase Reviews

Loving these laces on my AM95s - Very Happy!!

Harry W.

Cheers great product 🔥🔥🔥🔥

Tim R.

High quality and fast shipping. A pleasure dealing with firebeasts

Joe P.

I wanted reflective black Yeezys.. this is the best way to get that Static Look without paying ridiculous resale prices. Quick delivery as well !

David H.

Bought these to wear on a pair of Puma RS-X and now they pop!

Calvin B.

I was a little skeptical at first as it's Plant-Based, but it did a better job than my Crep Cure. Well worth checking out

Becca C.

COVID-19 Notice: Some international deliveries may be temproarily disrupted. If we become aware of shipping issues, we will inform you straight away.