So Fresh & So Clean

Keep your kicks in "box-fresh" condition with our premium sneaker care products.

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Premium Sneaker Laces with Metal Coated Tips to give your sneakers a unique flair.



Protect Your Kicks

FIREBEASTS x Holykrep - Ultra-Hydrophobic Spray: UK's leading Sneaker Protection Spray is here.

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Laces For Sneakerheads

Reflectives, flats laces, rope laces, gold tips & more...

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Laces & Care Products for Trainers

We make products for sneaker heads. From Reflective Laces through to Sneaker Cleaning Kits, we pride ourselves on creating the best products possible, that we would use ourselves.
Created for the "Sneaker Obsessed".

From AJ1s & Yeezys to Asics and everything in between, we create products for those that want to stand-out, those that push boundaries and those who are "Sneaker-Obsessed". Join us for the journey and connect with us:

We ❤️ Sneakers

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All our items are 100% Authentic, in Stock and Available on a next Day Delivery. Orders received by 4pm will be dispatched the same day, so you don't have to wait too long.

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Stand out from the crowd & customise your fit with our limited-run accessories built for the sneaker-obsessed by enthusiasts.

What you Sayin'?

Confirmed Purchase Reviews

Loving these laces on my AM95s - Very Happy!!

Harry W.

Cheers great product 🔥🔥🔥🔥

Tim R.

High quality and fast shipping. A pleasure dealing with firebeasts

Joe P.

I wanted reflective black Yeezys.. this is the best way to get that Static Look without paying ridiculous resale prices. Quick delivery as well !

David H.

Bought these to wear on a pair of Puma RS-X and now they pop!

Calvin B.

I was a little skeptical at first as it's Plant-Based, but it did a better job than my Crep Cure. Well worth checking out

Becca C.

COVID-19 Notice: Some international deliveries may be temproarily disrupted. If we become aware of shipping issues, we will inform you straight away.